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Writer's pictureDenise Magill

Building a Business That Makes You Come Alive: How to Align Your Values and Find Your Unique Path


small business building in alignment

Have you ever felt like you're going through the motions in your business?


You follow the advice of experts, devour business books, and chase the latest trends but something feels off. It's because you're trying to fit into a mold that wasn't made for you.

The truth is, there's no magic formula for success. What works wonders for one entrepreneur might leave another feeling uninspired and unfulfilled.


The key to building a truly thriving business lies in alignment.


Why Aligning Your Business With Your Values Matters

Your values are the core principles that guide your decisions and actions. They shape who you are and what you stand for. When your business reflects your values, it becomes more than just a way to make money. It becomes an extension of yourself, a source of deep purpose and fulfillment.


Here's how aligning with your values can supercharge your business:

  • Clarity and Focus: Knowing your core values creates a decision-making compass. You can prioritise tasks and opportunities that resonate with you, leading to a more streamlined and impactful approach.

  • Motivation and Passion: There's nothing more motivating than working towards something you truly believe in. Aligning your business with your values fuels your passion and keeps you pushing forward, even when things get tough.

  • Stronger Connections: People gravitate towards authenticity and purpose. When your business operates with integrity and reflects your values, it fosters trust and deeper connections with your customers and community.


Finding Your Unique Path: A Step-by-Step Guide

Building a business on your own terms requires introspection and exploration. Here's a roadmap to get you started:


  • Unearth Your Values: Take some time for self-reflection. What are the core principles that are most important to you in life? Honesty, creativity, sustainability? Make a list of your core values and keep them at the forefront of your mind as you build your business.

  • Embrace Your Passions: What excites you? What are you naturally good at? Consider how you can integrate your passions and interests into your business.

  • Design Your Dream Work Environment: Imagine your ideal work environment. How do you want to interact with clients? Do you crave a collaborative space or prefer a more independent structure? Envisioning your ideal work environment will help you shape your business model and create a culture that aligns with your values.



Finding your unique path takes time and exploration. Be open to experimentation, embrace the process of self-discovery and don't be afraid to make adjustments along the way. By building a business that reflects your values, you'll be well on your way to creating a venture that brings you not just success, but deep fulfillment.


At Lalo, we can support you in finding clarity and discovering your own unique way of running a successful business while living a more harmonious life. Our signature offers are tailored to support you in ways that work for YOU.


Reach out and we can book a coffee chat! ☕🗣️



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